The world’s smartest
AI-merchandising engine

The right products. The right order. For every shopper, every time.

Powered by patented psychographic intelligence.

Explore psykhe

Taste
Intelligence

A deeper model of people and products that makes cold-start personalization more accurate than long-term history. Search, browse, PLP, and PDP.
Our product stack
0
X
Increase in
conversion rate
Through PSYKHE AI's models
0
%
Missed conversion
opportunities
Due to static PLPs (category pages)
0
X
AOV
increase
Due to surfacing relevant adjacencies

As seen in

Mine & Yours

Achieved a +15.6% increase in sustained Conversion Rate.
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Kirna Zabête

Achieved an +18% increase in Revenue-Per-Visitor.
Explore This case study

Olivela

+25% revenue per visitor (RPV) uplift
Explore This case study

FAQs

What kind of results can I expect?
Across live clients, we typically see a 10-30% sustained uplift in Revenue-per-Visitor, driven by a combination of higher conversion rate and increased average order value.
Which verticals do you work with?
We’re active in fashion, furniture/interiors, CPG, specialty retail, beauty, as well as travel and hospitality. The underlying psychographic and taste model is cross-vertical, so it adapts quickly to new categories.
Will PSYKHE AI slow down my site?
No - we’re designed to stay within typical e-commerce latency budgets. Re-ranking calls add up to 200ms of latency, and most clients see no perceptible impact on page speed.
Do you work with agents?
Yes - PSYKHE AI can plug into agent frameworks as an MCP-compatible module that provides personal grounding. We act as a psychographic “taste layer” for agents, giving them a stable, per-user understanding of preferences so their decisions, recommendations, and conversations stay aligned with the individual over time.
How much data do you need before it starts working?
PSYKHE AI starts working immediately. Our psychographic and product embeddings already contain rich information about products, styles, and behaviour, so you don’t need any history for PSYKHE AI to be effective. As soon as a user interacts with the site - even a single click - we begin adapting rankings across key surfaces in real time. Performance keeps improving as more events flow through, but you see personalized impact from day one.
Does this only work for logged-in users?
No - we support both anonymous and logged-in users. Anonymous users are inferred in real time from on-site behaviour and context, while logged-in users benefit from an additional deeper, longer-term view of taste and preference.
Do I have to replace my existing personalization or search tools?
You don’t have to, but you can. PSYKHE AI can fully replace existing personalization and search ranking systems, or sit alongside them as a taste “brain” that re-ranks and enriches results. Even teams that already have in-house or third-party personalization see uplift because our psychographic layer is much more nuanced and operates at a per-user taste level, not just “people who bought X also bought Y.”
How do you measure performance?
We typically run controlled A/B or holdout tests, comparing PSYKHE AI against your current experience on metrics such as revenue per visitor, conversion rate, average order value, click-through rate, and engagement. We provide reporting and work with your analytics team to validate the lift.
Will my merchandising team still have control?
Yes - your team keeps control over strategy and guardrails. You can continue to prioritize key products or campaigns, pin and demote products, respect margin and inventory rules, and enforce brand, price, or category constraints. The AI optimizes within the rules you set.
What about data privacy and security?
We’re built for enterprise retailers and aligned with standard privacy regulations such as GDPR and CCPA. We do not need to store raw personally identifiable information to deliver personalization and can work with pseudonymized or tokenized identifiers according to your policies. PSYKHE AI is SOC-2 compliant, with controls in place around data handling, security, and availability.