PSYKHE

Personalization Glossary

At PSYKHE, we're obsessed with the why: Why do we like the things we like? Why does one person like a pair of shoes, a sofa, a travel destination, or a song, while someone else does not? Understanding all the factors that drive individual taste, including personality and psychographic data, enables us to create the world's most sophisticated recommendation engine. After all, you can't personalize without personality. Shaping a stellar recommendation strategy is a big job, so to help you grasp what a complete AI personalization blueprint for your business entails, we've collated definitions related to personalization here.

Behavioral Segmentation

A key component of most effective ecommerce marketing strategies, behavioral segmentation is a method that divides customers into smaller groups based on their actions and purchasing needs. Thinking beyond the traditional demographic and geographic segmentation methods, and using psychographic and behavioral data, allows for the execution of more intuitive, humanized marketing campaigns and recommendation AI. The process of effective behavioral segmentation allows you to create greater connection between people and the products they’ll love. Behavioral segmentation also allows for a more personalized online experience for the consumer, as well as increased brand loyalty.

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