Personalization Glossary

At PSYKHE, we're obsessed with the why: Why do we like the things we like? Why does one person like a pair of shoes, a sofa, a travel destination, or a song, while someone else does not? Understanding all the factors that drive individual taste, including personality and psychographic data, enables us to create the world's most sophisticated recommendation engine. After all, you can't personalize without personality. Shaping a stellar recommendation strategy is a big job, so to help you grasp what a complete AI personalization blueprint for your business entails, we've collated definitions related to personalization here.


The metaverse is a shared digital environment that allows users to interact virtually. Combining multiple elements of technology, the metaverse integrates aspects of social media, online gaming, cryptocurrencies, augmented reality (AR) and virtual reality (IR) to build highly immersive digital experiences. It is expected that, as the metaverse grows, it will enable multidimensional interactions in which the physical and the virtual worlds will converge. When it comes to digital fashion, personalization opportunities are infinite, as a metaverse environment can yield millions of individualized combinations to create highly tailored multisensory experiences.