Omnichannel Retailing

Describing a retailer's efforts to provide a consistent and coherent customer experience, omnichannel retailing is a multichannel retail approach that typically includes brick-and-mortar stores, apps, mobile, laptop, tablet, and any online platforms. When crafting an omnichannel retailing strategy, the focus is on providing a seamless customer experience wherever the consumer is interacting with the brand or retailer. Creating a seamless omnichannel retailing experience is important because it makes it easy for consumers to feel a connection with the brand at many points in their day. An omnichannel retailing strategy not only creates a better consumer experience, but also gains increased revenue, and better attribution data.