Personalization Glossary

At PSYKHE, we're obsessed with the why: Why do we like the things we like? Why does one person like a pair of shoes, a sofa, a travel destination, or a song, while someone else does not? Understanding all the factors that drive individual taste, including personality and psychographic data, enables us to create the world's most sophisticated recommendation engine. After all, you can't personalize without personality. Shaping a stellar recommendation strategy is a big job, so to help you grasp what a complete AI personalization blueprint for your business entails, we've collated definitions related to personalization here.

Omnichannel Retailing

Describing a retailer's efforts to provide a consistent and coherent customer experience, omnichannel retailing is a multichannel retail approach that typically includes brick-and-mortar stores, apps, mobile, laptop, tablet, and any online platforms. When crafting an omnichannel retailing strategy, the focus is on providing a seamless customer experience wherever the consumer is interacting with the brand or retailer. Creating a seamless omnichannel retailing experience is important because it makes it easy for consumers to feel a connection with the brand at many points in their day. An omnichannel retailing strategy not only creates a better consumer experience, but also gains increased revenue, and better attribution data.