PSYKHE

Personalization Glossary

At PSYKHE, we're obsessed with the why: Why do we like the things we like? Why does one person like a pair of shoes, a sofa, a travel destination, or a song, while someone else does not? Understanding all the factors that drive individual taste, including personality and psychographic data, enables us to create the world's most sophisticated recommendation engine. After all, you can't personalize without personality. Shaping a stellar recommendation strategy is a big job, so to help you grasp what a complete AI personalization blueprint for your business entails, we've collated definitions related to personalization here.

Personalized Product Discovery

A personalized product discovery experience is a customer-led approach that uses artificial intelligence (AI) to ensure shoppers get the products they really want quickly, easily, and intuitively. From homepage to checkout, implementing personalized product discovery means delivering the most relevant products, content, and services for each shopper. This streamlines the ecommerce buying journey ensuring that each individual customer’s preferences are identified, understood, and catered to. Applying personalized product discovery is the key to building a more holistic user experience and driving customer engagement, which will ultimately translate to increased conversions and revenue per visit.

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