Personalized Product Discovery
A personalized product discovery experience is a customer-led approach that uses artificial intelligence (AI) to ensure shoppers get the products they really want quickly, easily, and intuitively. From homepage to checkout, implementing personalized product discovery means delivering the most relevant products, content, and services for each shopper. This streamlines the ecommerce buying journey ensuring that each individual customer’s preferences are identified, understood, and catered to. Applying personalized product discovery is the key to building a more holistic user experience and driving customer engagement, which will ultimately translate to increased conversions and revenue per visit.