Personalization Glossary

At PSYKHE, we're obsessed with the why: Why do we like the things we like? Why does one person like a pair of shoes, a sofa, a travel destination, or a song, while someone else does not? Understanding all the factors that drive individual taste, including personality and psychographic data, enables us to create the world's most sophisticated recommendation engine. After all, you can't personalize without personality. Shaping a stellar recommendation strategy is a big job, so to help you grasp what a complete AI personalization blueprint for your business entails, we've collated definitions related to personalization here.

Product Tagging

To enable machine learning, personalization, or even simply search and filtering, product tagging in ecommerce entails descriptive tags assigned to products to help to organize, document and track their progress. In essence, product tags are keywords, attributes, or qualities used for product identification within the website, which can range from the very broad to the ultra specific. For example, a fashion product can be tagged with a price category, brand, material, color, style, or psychographic property. In this way, product tags sort products by a certain feature and allow a specific, narrow product search so that products can be easily found by consumers. In ecommerce, product tagging must be consistent, updated, and accurate to enable relevant product search and discovery and a great customer experience.